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Diwali 2025: How Cybercriminals Leverage Festive Hype

Diwali is a time for celebration, light, and togetherness. But for cybercriminals, it’s also a window of opportunity. Each year, festive seasons in India witness a spike in cyber frauds, phishing, identity theft, and infrastructure breaches, targeting not just consumers, but large enterprises, campuses, auditoriums, and government systems.

In 2025, with AI-powered deepfakes, fake e-commerce offers, and insider threats on the rise, CIOs, CISOs, COOs, and facility heads must stay one step ahead.

This blog explores How Cybercriminals Leverage Festive Hype – the top threats this Diwali, real trends from Indian cybersecurity reports, and the infrastructure, AV, and security actions enterprises must take now.

1. Why Diwali is High-Risk for Cybercrime?

  • AI-powered fraud is spiking: According to Business Standard, nearly 1 in 3 Indians encountered Diwali-related fraud in 2024, driven by AI voice cloning, deepfakes, and scam campaigns (Business Standard)
  • Phishing, QR scams, and fake portals rise during sales, warns The Indian Express, with attackers targeting enterprise staff, vendor chains, and unsecured AV networks during events (Indianexpress).
  • Zee News cautions against festive-season scams mimicking banks, shopping sites, and internal IT alerts (Zee News India).
  • IT and cybersecurity teams often operate with reduced staff over the holidays, while infrastructure faces peak loads (streaming, conferencing, payments).

2. Top Risks for Large Enterprises During Diwali

Threat Description Impact
Phishing / Email Spoofing
Fake internal messages with Diwali offers, gift links
Credential theft, malware drop
Deepfake & Voice Cloning
Executives spoofed to request fund transfers or access
Insider fraud, reputational loss
Compromised AV / Event Systems
Live stream hijacking or surveillance tap-ins
PR damage, data leaks
Supply Chain Attacks
Fake vendors, fraud via partner portals
Data breach, legal issues
Weakened Physical Access Controls
Open access for guests without real-time oversight
Intrusions, sabotage

3. What Enterprises Should Do Before the Festival ?

A) Harden Cybersecurity Systems

  • Enable MFA enterprise-wide
  • Update endpoint protection & patching
  • Run phishing simulations for staff
  • Use SIEM / SOC monitoring with escalation paths
  • Leverage anomaly detection for AI-led frauds (e.g., voice deepfake alerts)

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B) Secure Physical Access & Surveillance

  • Check all CCTV feeds, access logs, storage
  • Create zonal access controls for auditoriums/events
  • Integrate with biometric or mobile access systems
  • Ensure NVR/DVR firmware is up-to-date

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C) Stabilize AV Infrastructure for Events

  • Load test AV systems before Diwali shows/conferences
  • Configure centralized control systems (audio, LED walls, PTZ cams)
  • Ensure AV-over-IP networks are segmented and monitored

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D) Backup, DR & Redundancy Readiness

  • Audit disaster recovery plans for apps/data
  • Confirm redundant paths, load balancers, failover protocols
  • Ensure backups are recent, tested, and encrypted.

4. Who Should Own This Readiness?

Role Key Responsibilities
CIO / CTO
Ensure infrastructure, backup, DR scalability
CISO
Lead cyber risk audits, SOC monitoring, phishing drills
COO / Facility Head
Oversee physical access, AV coordination, vendor checks
Event / Comms Heads
Ensure safe AV/live-streaming, public interface security

5. What the Market Says ?

  • IMARC Group: India’s physical security market will hit USD 10.9B by 2033.
  • TechSci Research: India’s PSIM market is growing at 12.27% CAGR till 2030.
  • MarketsandMarkets: Global cyber threat intelligence market will reach USD 24.3B by 2027, with India being key.

6. Diwali Readiness Checklist

  • Cybersecurity audit complete
  • AV systems stress-tested
  • Staff trained on phishing threats
  • Backups verified and DR rehearsed
  • Physical access systems updated
  • SIEM/alerts integrated to SOC/command centre

Conclusion: Don’t Let Cybercriminals Dim Your Lights

Diwali is about illumination, but for India’s enterprise tech leaders, it’s also about vigilance. Cybercrime peaks during festive periods — and the stakes are highest for large enterprises, institutions, and public entities.

By aligning cybersecurity, AV, and physical security with seasonal risks, decision makers can ensure a safe, seamless Diwali for everyone.

Plan a Pre-Diwali Infrastructure & Security Audit with Innovirtuz Today.

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